Visual identity, web design and illustration for projects with character.

Creative Direction
concept development • art direction
When a brand, event, or space needs someone to shape the whole picture: identity, website, illustration, print, and everything in between. We can take on the creative direction from concept through to execution and make it easy to continue the brand's communication on your own through the use of templates and a clear established identity.
Branding
visual identity • logo design • rebrand
A complete visual identity built around who you are and what you stand for: from the logo and colour palette to typography, illustration, and all the places your project shows up. Whether you're starting from zero or rethinking an existing identity, the result is something that looks and feels entirely yours.
Illustration
event posters • character design • custom artwork
Character design, illustrated poster series, brand mascots, editorial artwork, and custom pieces for print and digital. Each illustration is made specifically for you: no stock, no templates, nothing generic. These can be further developed into merch, packaging, or other print design.
Web Design
landing pages • e-commerce
Custom websites designed to match your visual identity and make an impression. From portfolio sites and restaurant pages to full e-commerce stores or blogs with multi-lingual design. All our websites aim to strike the perfect balance between functionality, ease of use, and beautiful design that work across every device.
Social Media
content creation • editorial plan • copywriting
Valuable content designed for communities. Illustrated and designed content for Instagram and beyond: post templates, story formats, event announcements, and seasonal campaigns. If you're in the Sanremo area we can produce professional photo and video content for your project.

Ciao!

I’m Francesca, a graphic designer from Belgium, now living by the sea in Italy. That contrast shows up in my work: structured but warm, detailed but playful. I’m drawn to projects with a genuine story, inspired by the natural world and the cultural and creative scene.

Pati Pami is a creative studio for projects with character that need a one-stop shop for their communication.

Interested in working together?