For Babeuf, an identity was built around a character from an Italo Calvino novel set in Sanremo's old town, capturing the personality of the space itself: young, warm, slightly counterculture.
The custom lettering plays with fluid forms that echo the funky world of natural wines, while the hand-drawn falcon gives Babeuf a face without taking itself too seriously. The identity extended into a multilingual website, branded collateral, social media illustrations, interior details, and further into Babeuf's house wine, Lupo Rosso.

branding ∙ web design ∙ illustration